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March 01, 2003

Publicist Guidelines

Updated 12/29/06

Interested in sending me a book, CD/DVD, video game, a press release, or any other thing in an evaluative capacity? Increasingly, I've found, people are. If you're one of those people, here's what you should know.

1. First, about this site: The Whatever is a personal blog written by John Scalzi, on which he (which is to say, I) writes about whatever he damn well feels like. These topics include: Politics, science, writing, blogging, technology, music and film, although -- as mentioned -- he feels free to write about other things, and often about none of those topics mentioned above for long stretches of time. Currently (December 2006) the site gets between twenty and twenty-five thousand unique visitors a day, and between thirty and forty thousand page views a day. No, I won't verify those numbers; I'm lazy. Nevertheless, it's true. You can see a John Scalzi bio here.

2. Yes, I will talk about stuff that gets sent to me if I find it sufficiently interesting and/or it dovetails into a topic upon which I am writing. No, I will not guarantee that I will write about whatever it is you are sending me. As a general rule I will write about something only if I like it (particularly in the fields of books and music).

3. The best way to contact me is through e-mail, at john@scalzi.com. Contacting me in other ways is usually not productive or likely to produce the response you desire. You may send me press releases or queries at that e-mail address. I do try to answer e-mail quickly, but if you do not hear from me within about three days, you may assume the answer to your query is "thanks -- not interested." However, if you prefer to think you simply got accidentally shunted into the spam filter (which to be fair is indeed quite possible -- my spam filter is enthusiastic), feel free to follow-up once.

4. I place no restrictions on what you are able to query or send, but as a practical matter, the following are more likely to get my attention:

Books: In addition to discussing books here on the Whatever, I also do a weekly author interview on my America Online site, By The Way, which I promote both on AOL and here at the Whatever. I am always looking for authors to interview. All types of books are eligible for this promotion; variety here is good.

If you are not looking for an author interview but a review/note of the book, then this is the paragraph you should be interested in. In fiction, science fiction novels tend to float to the top of my reading perception (this is due to being a science fiction writer myself), so SF novels are a good bet to get my attention. I also tend to enjoy fantasy, mystery and (some) horror. Straight up literary fiction is iffy unless it's genuinely funny. Graphic novels of all sorts are okay by me. YA fiction is also acceptable; I've got a kid so I'm aware of this sphere.

In non-fiction, science-related, history and humorous books are likely to be a good bet for me to talk about (if you've got an amusing tome of the life of Louis Pasteur, you're golden). Current politics is iffy. Current biography, particularly of celebrities, is likely to fall down a dark hole and never be heard from again. YA non-fiction -- sure, send it along. As previously mentioned, I've got a kid.

If you're promoting a book from someone I know personally, it has a marginally better chance of me at least noting it. What can I say. You do for your friends.

Music: I'm open to all sorts of music. You can send CDs but pointing me at a place online where I can listen works just as well -- indeed, since I find people actually want to listen to the music one's talking about, bands/musicians that have full-length song samples online are substantially more likely to get noted here (I do not link to song excerpts. Anything less than a full song is evil and annoying).

DVDs: Up until December 2006 I was reviewing DVDs for Official US PlayStation Magazine (which is no longer in print) and the Dayton Daily News (which is still in print, but I'm not longer regularly reviewing for them). However, I am happy to note new/interesting DVDs here on the Whatever, and will occasionally write feature pieces on DVDs for newspapers and magazines. Offbeat DVDs are welcome along with the standard fare.

Video games/software: I wrote for Official US PlayStation Magazine for six years, so naturally I'm open and interested on the video game front, and in looking at other software applications. I am currently PC games/software oriented. On the Mac my gaming capabilities are limited but I'm open to other software.

Technology: Why yes, if you want to send me techn doodads to look at, I'd be happy to see them, particularly personal tech stuff like music players, handhelds and toys. Stuff that requires me to crack open my computer to install it, not so much. Include a way for me to ship your things back to you if you ever want to see them again.

Everything else: Query me, please.

5. Interviews: I currently write a weekly author interview, and could be open to interview musicians, filmmakers, game producers and other creative types. If you're interested in securing an interview, mention this with any books, CDs, DVDs etc., you want to send along. I prefer to do e-mail interviews which would consist of me sending a set of questions along and then (if necessary and/or desired) sending a second e-mail for follow-up questions.

6. Additional Media Exposure: As I am a happily working freelance writer, it's entirely possible I may want to cover your book/CD/DVD/video game/whatever for one of my regular outlets. However, as a general rule you should assume that the primary coverage of your product will be in the Whatever.

Any other questions, please send along an e-mail.

You may send things to:

John Scalzi
RE: Whatever Reviewing
9732 Horatio Harris Creek Road
Bradford, OH 45308


Posted by john at March 1, 2003 01:53 PM